iRail Events

The Challenge

Key players in the East Midlands rail industry were looking for an innovative way to attract bright new talent and engage school aged children towards STEM related subjects with a view to a career on the railway.

Our Approach

By Design developed the concept of Innovative Rail ‘iRail’ and have designed, managed and delivered a high profile STEM showcase event and outreach programme bringing regional schools together at an annual event. New for 2018 the iRail event has expanded to consist of three events bringing even more opportunity for learners to explore the careers that surround the rail industry.

East Midlands iRail event:
13th March 2018 at Derby Conference Centre.
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West Midlands iRail event:
16th May 2018 at The National College for High Speed Rail in Birmingham.
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Crewe iRail event:
7th June 2018 at Crewe Alexandra Football Club
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The platform both showcases the rail industry and also demonstrates the science and engineering career opportunities available in this growing area. The day provides the Rail industry with the opportunity to not only promote their activity but also network with other key players and interact with young people. Students are also given an engineering challenge to be judged by a panel of experts.

The Result

Since 2010 iRail has attracted hundreds of school students from Derbyshire and Nottinghamshire with competing solutions to a railway engineering problem. Now organised as part of The Big Bang, the event is now a highlight of the rail industry calendar, providing genuine opportunities for young people and a firmly established brand in the region.

RFEM general manager Elaine Clark said: “iRail is all about raising awareness of the opportunities in the rail industry. It’s about trying to inject a bit of enthusiasm in the younger generation about working in the rail industry because people have no idea of the opportunities and the types of jobs that are available.”




Rail Staff Review of the Derby 2-18 event can be seen here.

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For further details on how to get involved and enquire about sponsorship opportunities please contact: or

Information on iRail can be downloaded here: