Learn by Design offers a series of enterprise sessions that are sold to schools commercially, often as a full set for a complete day of activities. Sessions introduce young people to entrepreneurialism and improve business knowledge. Sessions also aim to equip young people with various self-analytical tools and vital soft skills, to aid prospects in any future career path.
Target setting uses four pieces of cutting-edge sports testing equipment to help young people understand more about the principles of setting SMART targets. Students are given progressive levels of detail to measure targets and to establish a trend. The session closes with target setting techniques and application.
Sales and Marketing
Sales and Marketing enables students to follow the product design process, from initial concept formation, through advertisement planning, to ‘Dragons’ Den’ style pitching. Working in small teams, students formulate a basic design for a novel product, with an emphasis on creativity and innovation, before presenting ideas to the class.
Business Planning encourages students to identify their own unique complement of strengths and weaknesses, before applying this analytical process to the world of business. Students develop an understanding of USP, SWOT analysis and the Circle of Concern, as tools for both personal and business growth.
Finance investigates the rise, and often fall, of wealth using high profile celebrity case studies. Students are challenged to identify, rank and compare the major income and outgoings required for each celebrity to build and maintain their own lucrative brand. Financial thinking, teamwork and problem-solving skills are then put to the test.
Who Wants to be an Entrepreneur is a quiz with a twist. Using wireless remotes linked to a ‘Qwizdom’ interactive system, participants will be guided through a series of questions based on skills and knowledge developed throughout the Enterprise sessions.
"The Enterprise day ran very smoothly and the team were a credit in the way they engaged all pupils. It was great to see some of our disaffected pupils getting stuck into some mathematical challenges! We were very impressed and will certainly like to run a day again with other year groups."
- Aylestone Business and Enterprise College