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Digital Growth is the future, but are businesses meeting the challenge?

In previous economic downturns, investments in technology are usually the first streaming fund to cut within a business. The coronavirus proved that digital technology along with its efficiency and productivity was to be a lifeline for many businesses.

In RSM’s latest research asked over 400 business leaders about their digital transformation.

Digital transformation was described as the single most important area of investment for 28% of respondents, with a further 58% describing it as among their most important.

Source report here

RSM reports that there is real shortage of digital skills in order for businesses to facilitate the digital transformation that is needed for growth. Data analytics and software development skills are lacking in the current talent market. Companies can succeed in meeting a skill gap such as this by upskilling a workforce but this requires time and investment, which is not a quick solution.

Chris Knowles, Chief Digital Officer, RSM UK says:

“Graduates and school leavers are not coming out of formal education with the digital skills that businesses need, such as agile project delivery, data engineering or automation skills.”

Businesses such as these are now relying on government investment and opening opportunities that encourage talent from overseas.

Investing in digital is therefore a MUST!

Top priorities for digital investment: > Digital marketing 51% > CRM and customer analytics 49% > Data analytics and business intelligence 47% > Business process automation 44% > Cloud computing

Marketing is no longer a mass email campaign to a list of contacts. It requires targeted segmentation and data analysis that drills down to your core active clients that will provide customer insight. This marketing intelligence will provide greater customer retention and greater opportunity to reach out to new customers.

How can Learn by Design help grow your talent pipeline?

We’ve been working with industry since 1995 to help embed career related learning into school sessions, which highlight future careers and the skills required for economy growth. By investing in an education arm of your business, young people can hear first hand of the careers available and be exposed to the skills that you need to fill your future job roles. It may seem like a long road from school to the job market, but it really is not. Young people are seeking employment, apprenticeships and training opportunities more than ever before, due to the high cost of university fees.

Higher apprenticeships continue to grow in 2021/22. Higher apprenticeship starts increased by 9.4% to 88,200 compared to 80,700 in the same period last year.

The educational experiences we create on behalf of business are evaluated pre and post programme, so you can see the impact your career messages have on young people.

This data gives valuable intelligence into how to engage your future audience and workforce. Having an educational arm to your business will meet your corporate responsibility and social value targets. We have worked with councils, funders, and partners to facilitate programmes that have left community legacy.

Young people will only go on to study certain subjects and work towards gaining job specific skills, if they know they exist!

Let’s work together and bridge the current skills gap, that you need for successful growth.

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